The definition of..
1. Property that is or may be inherited; an inheritance
2. Valued objects and qualities such as cultural traditions that have been passed down from previous generations
Allow us to introduce Imogene + Willie. You would be hard pressed to find jeans more about the business of heritage than these. They've been in the business of making blue jeans for over 20 years and decided to open up a store in a former gas station in Nashville, Tennessee over four years ago. Quality made denim right here in America. This is truly amazing story and one could say this is what jeans...I mean dreams are made of.
If you're still not convinced, enjoy the video and judge for yourself this Fall.