about FRESHJIVE:
Freshjive was founded in 1989 by Rick Klotz. Originally intended to reflect the varied influences of his California lifestyle, the company became known as one of the originators of streetwear culture. In 2010, after 21 years of exhausting the possibilities in the niche of street style and in another fell swoop of instinctive risk, the company dropped its logo entirely from its product and marketing, and along with that a re-invention of the stylistic direction of the line.
